● Independent audit · No retainer · No pitch

Is your Google agency wasting your budget?

An independent audit of your Google Ads account and what your agency actually delivers. A clear verdict in 5 days: keep them, renegotiate, or fire them.

Get your audit for $999 Not ready? Free teardown →

Read-only access. Delivered in 5 business days.

Sonia K Audited personally by Sonia K. 15+ years, $40M+ in Google Ads & Shopping spend, $1.2B+ in revenue generated. Not a tool, not a junior.
your brand name
All Shopping Maps News 2,140,000 results
Sponsored
Your agency ran this
yourbrand.com
Your Brand: Official Site, Free Shipping Today
Shop the brand they already searched for by name. You paid for this click.
4/10
Quality Score
$6.40
Avg. CPC
31%
Impr. share
62% of spend on branded terms
Quality Score dragging CPC up

Sonia has driven growth for

LinkedIn L'Oréal Celebrity Cruises ShopStyle
● The problem

Half your search budget could be buying clicks that were already yours.

You hired an agency so you wouldn't have to live inside Google Ads. The trade-off is that the dashboard they screenshot is the only read you get on whether the spend is working.

Google takes credit for conversions it never caused. Branded search captures buyers who were already typing your name, broad match bleeds budget into junk terms, and Performance Max hides where the money actually goes. It's the default setup, and most agencies don't volunteer a more honest one.

It usually isn't fraud. It's an information gap that happens to favor the people you're paying, and this audit closes it. We pull your actual account data and give you a straight assessment, with no pitch at the end and no retainer offer. We have nothing to sell you after.

Sonia K, Google Ads and Shopping specialist
● Who audits your account

A paid search operator runs the audit, not your agency.

I've spent 15+ years in paid search, managing more than $40M in Google Ads and Shopping spend for brands like LinkedIn and L'Oréal. I've run accounts through every format Google has shipped, from manual CPC to Performance Max, and I know exactly where each one quietly leaks budget.

This is not a pitch deck, and I'm not trying to win your account. I work in these accounts every day, which is exactly why I can open yours and see what's real, what's branded credit dressed up as growth, and what's burning money on terms that never convert. This is a flat fee. You keep the report, you make your own call, and we have no relationship to manage afterward.

Sonia K · Google Ads & Shopping specialist · 15+ years paid search

● Track record

Fifteen years of receipts, not a sales deck.

The operator who has managed $40M+ in paid search is the one reading your account. This is the experience you're actually buying.

15+yrs
In paid search and shopping
$40M+
In Google Ads & Shopping spend managed
$1.2B+
Revenue driven for clients
5-day
Written verdict, no retainer pitch
● What we audit

Three things, looked at honestly.

Spend

Spend & waste

Is your budget buying new customers, or paying to show up for searches you'd win anyway?

  • Branded vs. non-branded performance
  • Wasted spend and search term bleed
  • Match types and negative keywords
  • Budget allocation across campaigns
  • Bid strategy and target settings
Structure

Structure & tracking

A messy account and broken tracking make every other number a guess.

  • Account and campaign structure
  • Shopping and Performance Max setup
  • Conversion tracking accuracy
  • Conversion value and ROAS signals
  • Audience and remarketing layering
Agency

Agency accountability

Are they reporting honestly? Is the work strategic or execution on autopilot?

  • Reported conversions vs. true incrementality
  • Branded credit vs. real new revenue
  • Work quality vs. retainer cost
  • What they should be doing that they're not
  • Verdict: stay, renegotiate, or leave
● The verdict

One straight call. Keep them, renegotiate, or fire them.

KEEP

They're doing strong work at a fair price. We show you exactly where, so you can double down with confidence.

RENEGOTIATE

Good in parts, overpaying in others. We hand you the specifics to fix the scope and the price.

FIRE

You're getting taken. We show you the evidence and what to do next, including how to brief a replacement.

● The deliverable

See exactly what you're buying.

● Google audit · sample Your agency
Where your search budget goes
Branded 62%
Non-brand 38%
Branded terms $7,440 Non-brand $4,560

Most of the budget defends branded clicks you would win organically for free.

Top spend terms, flagged
your brand nameFree organically$3,180
best [category] near meBroad leak$1,920
cheap [category] free0 conversions$1,140
[product] reviewsConverting$910
Quality Score 4/10 on top spend group, inflating CPC
140+ search terms with spend and zero conversions
$5,800 / month in recoverable wasted spend

11 wins worth keeping

Your best non-branded campaigns and a clean Shopping feed are pulling real weight. We flag what's working so you protect it.

$5,800 / month in wasted spend

Broad match bleed, junk search terms, and budget defending branded clicks you'd win for free. We show you the receipts.

7 fixes, ranked by ROAS

From negative keyword gaps to a misfiring Performance Max setup. Ordered by what returns most, first.

One plain-language verdict

No jargon, no hedging. A recommendation you could forward to your CEO and have it land.

● What you get

What we found, what it means, what to do.

Most audits are really pitch decks. They make everything look broken so the only way out is to hire the people who ran it. This isn't that. We have nothing to sell you at the end and no retainer waiting, so the report just tells you the truth: what's working, what isn't, and what to do next. A clear document, not a 40-slide deck, and it's yours to keep.

✓
● Our guarantee

If we don't find three things worth acting on, you don't pay.

We've never opened an account and found nothing. If yours is the first, the audit is free.

● How it works

No sales pitch. No proposal process.

1

Book and pay

Pay $999 upfront. No sales pitch to sit through, no proposal process. The only call is a short onboarding one after you buy, to get access.

2

Onboarding call and access

Right after payment we book a short onboarding call to get oriented. Then a quick intake form and read-only access to your Google Ads account, Google Analytics, Merchant Center, and your agency's reporting.

3

Get your verdict

Within 5 business days: a written audit with findings and a plain-English recommendation.

● Pricing

One flat fee. No agenda.

You're spending tens of thousands a month on Google. This costs $999, once, and tells you whether that spend is working.

$999
One-time. Delivered in 5 business days.
  • Full Google Ads account audit
  • Wasted spend and search term review
  • Shopping and Performance Max review
  • Conversion tracking accuracy check
  • Written report with findings
  • Plain-English verdict: stay, renegotiate, or leave
Book my audit

Read-only access only. We never touch your account, change bids, or pause anything.

● Free · No access needed

Not ready for the full audit? Start with a free teardown.

We search the keywords you're bidding on, look at your live ads and the landing page they point to, and send you a 5-point teardown of where that funnel leaks. No account access, no call, no cost.

  • Ad copy: the message and offer you're running
  • Branded defense: paying for clicks you'd win for free?
  • Landing page: built to convert the click, or just to look good?
  • Offer match: does the page deliver what the ad promised?
  • Funnel leaks: where attention drops between click and checkout

Get your free teardown

We search your keywords and follow the funnel, then send the teardown once we've reviewed it. The paid audit covers what's hidden inside the account.

No spam. You get your teardown once we've reviewed your ads, and nothing else unless you ask.

Questions, answered.

What access do you need?+

Read-only access to your Google Ads account, Google Analytics, and Merchant Center if you run Shopping, plus your last two or three agency reports. It takes about 10 minutes to set up, and we walk you through it on the onboarding call. We never touch your account, change bids, or pause anything.

What if my agency is actually doing fine?+

Then you'll get proof that they are, plus a few fixes to push them further. Knowing for certain that your spend is well managed is worth $999 on its own.

Will you try to sell me your agency?+

No. There's no pitch and no retainer offer at the end. The audit is the entire product. If you ask us who else to talk to, we'll point you somewhere honest.

How fast is it really?+

Five business days from the moment we have access. If something will take longer, we tell you up front.

Who sees my data?+

Only us, read-only, and we delete our access the moment we deliver the audit. We never share your data with any agency.

Do you cover channels other than Google?+

This audit covers Google Ads. We also run audits for email and SMS, Meta ads, SEO, and CRO. Ask us and we'll point you to the right one.

Stop guessing. Get the verdict.

Five days from now you could know exactly whether your agency is earning their retainer. Or you could keep wondering.

Book my audit for $999

One-time payment. 5-day turnaround. No sales pitch.