● Independent audit · No retainer · No pitch

Is your CRO agency testing, or just guessing?

An independent audit of your conversion program and what your agency actually delivers. A clear verdict in 5 days: keep them, renegotiate, or fire them.

Get your audit for $999 Not ready? Free teardown →

Read-only access. Delivered in 5 business days.

Audited personally by an independent CRO operator with 15 years lifting ecommerce conversion. Not a tool, not a junior.

Checkout funnelLast 30 days

100k sessions

Product views

100,000

26% drop

Add to cart

26,400

33% drop

Reached checkout

17,700

68% dropbiggest leak

Purchase

5,660

68% drop at checkout

3 of 8 tests were never significant

● The problem

Most "optimization" is redesigns and tests that never reach significance.

You hired an agency so you wouldn't have to run experiments yourself. The trade-off is that their test summary is the only read you get on whether any of it is working.

A test that never reaches significance proves nothing, and a redesign is not an experiment. Plenty of agencies bill for a steady stream of "wins" that were never statistically real, while your actual conversion rate sits exactly where it started. It's an easy story to tell, and most don't volunteer a more honest one.

It usually isn't fraud. It's an information gap that happens to favor the people you're paying, and this audit closes it. We pull your actual data and walk your funnel like a customer, then give you a straight assessment, with no pitch at the end and no retainer offer.

● Who audits your account

An independent CRO operator runs the audit, not your agency.

I've spent 15 years lifting conversion for ecommerce and subscription brands, running experiments that had to hold up to real statistical scrutiny, not just look good in a deck. I've seen every flavor of test theater there is.

This is not a pitch deck, and I'm not trying to win your account. Working in this every day is exactly why I can walk your funnel and read your test history and see what's real, what was never significant, and where the easy conversion lift is hiding. This is a flat fee. You keep the report, you make your own call, and we have no relationship to manage afterward.

Independent CRO operator · 15 years conversion optimization

● Track record

Fifteen years of receipts, not a sales deck.

The operator who has run and reviewed more than a thousand experiments is the one reading your test history. This is the experience you're actually buying.

15yrs

Lifting ecommerce conversion

1,200+

Experiments run and reviewed

$50M+

Revenue influenced by test wins

5-day

Written verdict, no retainer pitch

● What we audit

Three things, looked at honestly.

Funnel

Funnel & friction

Where do real shoppers drop off between the ad click and the checkout?

Drop-off from click to checkout
Mobile experience and speed
Form and checkout friction
Product and cart page clarity
Trust, proof, and offer placement

Testing

Testing rigor

Are the tests real experiments, or wins invented after the fact?

Test velocity and coverage
Sample size and significance
Win rate and what actually shipped
Redesigns disguised as tests
Measurement and tracking setup

Agency

Agency accountability

Are they reporting honestly? Is the work strategic or busywork?

Claimed lift vs. real, significant lift
Test hygiene and documentation
Work quality vs. retainer cost
What they should be doing that they're not
Verdict: stay, renegotiate, or leave

● The verdict

One straight call. Keep them, renegotiate, or fire them.

KEEP

They're doing strong work at a fair price. We show you exactly where, so you can double down with confidence.

RENEGOTIATE

Good in parts, overpaying in others. We hand you the specifics to fix the scope and the price.

FIRE

You're getting taken. We show you the evidence and what to do next, including how to brief a replacement.

● The deliverable

See exactly what you're buying.

● CRO audit · sample Your agency

Where the revenue drops in the funnel

100kViews

26.4kCart

17.7kCheckout

5.7kPurchase

The deepest leak is checkout to purchase: 68% abandon, most of it on mobile. That step is roughly $41k/mo in recoverable revenue.

A/B test history, last two quarters

Tests run

Truly significant

Misread as wins

Three of the eight never reached the sample size to call. Two losers were shipped as wins.

Mobile checkout friction across 3 steps (coupon, address, payment)

Largest Contentful Paint 4.8s on the product page

No trust signals or guest checkout on the cart

+22% Projected conversion lift from the top three fixes, ranked by impact

8 quick wins worth keeping

A few genuinely significant test wins and a solid checkout are doing real work. We flag what's working so you protect it.

$6,200 / month left on the table

High-friction mobile checkout and tests that never reached significance, billed as wins. We show you the receipts.

6 fixes, ranked by conversion impact

From a leaking mobile cart to a misread test, ordered by what lifts revenue most, first.

One plain-language verdict

No jargon, no hedging. A recommendation you could forward to your CEO and have it land.

● What you get

What we found, what it means, what to do.

Most audits are really pitch decks. They make everything look broken so the only way out is to hire the people who ran it. This isn't that. We have nothing to sell you at the end and no retainer waiting, so the report just tells you the truth: what's working, what isn't, and what to do next. A clear document, not a 40-slide deck, and it's yours to keep.

✓

● Our guarantee

If we don't find three things worth acting on, you don't pay.

We've never opened an account and found nothing. If yours is the first, the audit is free.

● How it works

No sales pitch. No proposal process.

Book and pay

Pay $999 upfront. No sales pitch to sit through, no proposal process. The only call is a short onboarding one after you buy, to get access.

Onboarding call and access

Right after payment we book a short onboarding call to get oriented. Then a quick intake form and read-only access to your analytics, your A/B testing tool, and your agency's reporting.

Get your verdict

Within 5 business days: a written audit with findings and a plain-English recommendation.

● Pricing

One flat fee. No agenda.

You're paying a retainer every month for tests you can't verify. This costs $999, once, and tells you whether that retainer is earning its keep.

$999

One-time. Delivered in 5 business days.

Full funnel and friction audit
Testing rigor and significance review
Mobile and speed review
Claimed lift vs. real lift breakdown
Written report with findings
Plain-English verdict: stay, renegotiate, or leave

Book my audit

Read-only access only. We never touch your site or change anything.

● Free · No access needed

Not ready for the full audit? Start with a free teardown.

We walk your store like a real shopper, from ad click to checkout, on mobile and desktop, and send you a 5-point teardown of where the funnel leaks. No account access, no call, no cost.

First impression: does the page deliver on the click?
Mobile: where the experience breaks on a phone
Friction: the steps quietly costing you carts
Checkout: drop-off between cart and confirmation
Quick wins: lifts within reach right now

Get your free teardown

We walk your funnel and send the teardown. The paid audit covers your test history and what's hidden inside your account and agency reports.

No spam. You get your teardown once we've reviewed your ads, and nothing else unless you ask.

Questions, answered.

What access do you need?+

Read-only access to your analytics (GA4 or similar), your A/B testing tool, your heatmap or session-recording tool if you use one, and your last two or three agency reports. It takes about 10 minutes to set up, and we walk you through it on the onboarding call. We never touch your site or change anything.

What if my agency is actually doing fine?+

Then you'll get proof that they are, plus a few fixes to push them further. Knowing for certain that your spend is well managed is worth $999 on its own.

Will you try to sell me your agency?+

No. There's no pitch and no retainer offer at the end. The audit is the entire product. If you ask us who else to talk to, we'll point you somewhere honest.

How fast is it really?+

Five business days from the moment we have access. If something will take longer, we tell you up front.

Who sees my data?+

Only us, read-only, and we delete our access the moment we deliver the audit. We never share your data with any agency.

Do you cover channels other than CRO?+

This audit covers CRO and on-site conversion. We also run audits for email and SMS, Meta ads, Google ads, and SEO. Ask us and we'll point you to the right one.

Stop guessing. Get the verdict.

Five days from now you could know exactly whether your agency is earning their retainer. Or you could keep wondering.

Book my audit for $999

One-time payment. 5-day turnaround. No sales pitch.